Cornell quotes Scoble who quotes Toni Schneider about advertising here on wordpress.com. Cornell states:

You allow advertising, you’re gonna get spammers. The least you can do is to kill off the splogs when they get reported, unlike Blogger.

and he acknowledges that we will. Sure as hell we will. There are a couple of things to consider:

  1. We actually do use our Terms of Service. You break it, you leave. It really is that simple.
  2. Not being found. This is getting much harder to do.

One way we have is for people to report a blog using the admin bar link. I can use that report to find other blogs by the same person in several ways and if they splog once they lose all their blogs. There are a couple of people who note everything odd they come across and send it in – and they are very good.
Additionally I have other tools which I can use to  zero in on suspicious blogs. If the names are just plain spammy then it gets removed immediately. If it looks bad but it’s not quite bad enough then they go on the Watch list and they get blown away as soon as 1 bad post is made. If someone has made a genuine mistake and it is very obvious from the rest of the blog that is really is a mistake then there is room for a little discretion – but they too still get watched.

Splogs will happen – they just won’t live very long. You report, we remove :)